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Call for Papers
Context and general objective
The newly-established permanent study group „Public and Nonprofit Marketing” of EGPA will be officially inaugurated at the 33rd Annual Conference of EGPA in Bucharest.
The general aim of the EGPA Permanent Study Group on Public and Nonprofit Marketing is to encourage specific researches in this important field of the managerial and administrative sciences, to strengthen the trans-disciplinary context of the public administration studies as well as to consolidate the links between the fields of public administration, public management and economics/ public policies and public and nonprofit marketing.
The Permanent Study Group aims at providing a place for dialogue for academics, researchers and other specialists on the specific current topics of public and nonprofit marketing. Continuing this dialogue can be achieved by establishing networks, promoting joint projects as well as new research trends of the field-specific processes.
As a field of study and research with a strong applicative feature, the Permanent Study Group will provide the framework in view to outline the best practices, case studies and comparative studies.
At the same time, the Permanent Study Group can become an organizational center, important for making other existent organizational structures concerns more compatible and harmonized – networks, national and trans-national associations etc. – that aims at studying public and nonprofit marketing.
Promoting high standards for research and broad dissemination of public and nonprofit marketing researches results also represent an important objective of the study group.
Topics for questions and answers
Being the first meeting of the Permanent Study Group, we propose a broader topic, and together with the whole Group we shall define the research priorities to be approached in the next conferences.
We are inviting papers dealing with theoretical and empirical topics looking at either side of the co-evolution perspective of public and nonprofit marketing.
Topics to be addressed in papers:
ü Marketing for Public Administration,
ü Reviving and Reinventing Public Marketing,
ü Marketing fits Local Development,
ü Public Market – homogenous or segmented?
ü Social Marketing,
ü Marketing and Health Institutions and Social Assistance,
ü Transferring Public and Nonprofit Marketing Best Practices to South-Eastern Europe,
ü The Path to Corporate Social Responsibility (CSR),
ü Marketing in Nonprofit Organizations,
ü Marketing and Higher Education Institutions,
ü Marketing Communication Decisions– Above (advertising) and Below-the-Line (promotion, PR) in Public and Nonprofit Fields.
We welcome papers which seek to build a theoretical understanding of these issues and an understanding which has potential comparative relevance across different countries.
Abstracts and papers to be submitted
You are kindly invited to submit a short abstract (2 pages) to address one of the topics mentioned above. It should include the following elements:
- The title of the paper
- The argument and contents of the paper
- The research methods used and (if applicable) the empirical data used
- The name, affiliation and contact information of the author(s).
The deadline for the submission of the abstracts is 30 April 2011.
Abstracts should be sent to the two co-chairs of this EGPA Study Group i.e. to Lucica Matei (lmatei@snspa.ro ) and José Luis Vázquez-Burguete (jose-luis.vazquez@unileon.es).
Notification of acceptance will be no later than the 1st June 2011.
Authors whose abstracts have been accepted should dispatch their completed paper to the co-chairs as well as to Fabienne Maron (f.maron@iias-iisa.org) by July 31st 2011 at the latest.
The Permanent Study Group takes into consideration the publication of high quality papers in an online volume, which will be proposed for evaluation in view of ISI ranking in Thomson system.
Further practicalities
The EGPA PSG on Public and Nonprofit Marketing meets up during the 33rd conference of the European Group of Public Administration. This conference takes place from the 7th until the 10th of September 2011 at the Palace of Parliament, located in Bucharest, Str. Izvor, no. 2 – 4, Romania.
Note: Participants’ access in the Palace of the Parliament will be permitted only with an identity document (identity card or passport).
Co- Chairs:
Lucica Matei is Professor of Public Management and Marketing, Dean of Faculty of Public Administration, National School of Political Studies and Public Administration, Bucharest, Romania.
José Luis Vázquez-Burguete is Professor on Marketing and Holder of the Bancaja Chair on Young Entrepreneurship, Head of the Research Group on Marketing and Operative Research at Departament: Enterprise Management and Economics, University of León, Leon, Spain
| Prof. Dr. Lucica Matei
Faculty of Public Administration |
Prof. Dr. José Luis Vázquez-Burguete
Departamento de Dirección y Economía de la Empresa |
