PSG XVI – Public and Non-profit Marketing

07 September 2011

Discusion with participants, introduced by brief 5 minutes presentations

Beginning of paper presentations:

Andrew EWOH (Kennesaw State University, Georgia, USA),

Lucica MATEI (National School of Political Studies and Public Administration, Bucharest, Romania)

Comparative Analysis of Municipal Public Services in Romania and the United States

Jasper ESHUIS (Erasmus University Rotterdam, The Netherlands),

Erik BRAUN (Erasmus University Rotterdam, The Netherlands),

Erik-Hans KLIJN (Erasmus University Rotterdam, The Netherlands)

The effects of bottlenecks in place branding on attracting target groups to places

8 September 2011

Timo HOKKANEN (University of Eastern Finland, Finland),

Sanna SINTONEN (Lappeenranta University of Technology, Finland),

Daniela GRUDINSCHI (Lappeenranta  University of Technology, Finland),

Jukka HALLIKAS (Lappeenranta University of Technology, Finland),

LeenaKALJUNEN (Lappeenranta University of Technology, Finland)

Assessing the applicability of market segmentation in the development of elderly care

Nourit SEGEV (University of Haifa, Israel),

Amnon BOEHM (University of Haifa,  Israel), Eran VIGODA-GADOT (University of Haifa, Israel)

Organizational and Personal Antecedents in Adaptation of Market – Orientation in the Public Sector. An Empirical Study of Local Municipal Social-Welfare Agencies

Ani MATEI (National School of Political studies and Public Administration, Romania),

Carmen SAVULESCU (National School of Political studies and Public Administration, Romania)

E-government services. A comparative conceptual framework in the EU 27 in view to substantiate the public marketing strategies

Christophe ALAUX (University Paul Cezanne (Aix-Marseille III), CERGAM, France)

The impact of environmental public policy tools on behaviour decision process

José Luis VÁZQUEZ-BURGUETE (University of León, Spain),

Alexandra STEPANOVA (University of León, Spain),

Helena ALVES (University of Beira Interior, Portugal)

Historical stages in the evolution of public sector marketing: current situation and future prospects
Opening of the debate

Andrei ŢIGĂNAŞ (Technical University, Cluj-Napoca, Romania),

Tudor ŢICLĂU (Babeş-Bolyai University, Cluj-Napoca, Romania),

Cristina MORA (Babeş-Bolyai University,  Cluj-Napoca, Romania),

Laura BACALI (Technical University, Cluj-Napoca, Romania)

Marketing and leadership in the public sector. A research on marketing use in public organizations in Romania’s North-Western Region

Vera GVOZDEVA (North-Caucasus Academy of Public Administration, Rostov-on-Don, Russia)

Political marketing as an instrument of region image formation

Luminiţa Gabriela POPESCU (National School of Political Studies and Public  Administration, Bucharest, Romania)

Strategic responsiveness and market repositioning in Higher Education

09 September 2011

José Luis VÁZQUEZ-BURGUETE (University of León, León, Spain),

Ana LANERO (University of León, León, Spain),

Pablo GUTIÉRREZ (University of León, León, Spain),

Maria Purificación GARCÍA (University of León, León, Spain)

Analysing patterns of use of electronic books in a sample of Spanish undergraduates. Implications for marketing in university libraries

Mircea Aurel NIŢĂ (National School of Political studies and Public Administration, Bucharest, Romania)

From marketing mix to a new strategic tool of communication – mix of  communication

Concluding remarks and Information about next year’s conference