Chairs:
Prof. Dr Lucica MATEI, National School of Political Studies and Public Administration (Romania)
Prof. Dr. José Luis VÁZQUEZ-BURGUETE, University of León (Spain)
List of Papers:
Christophe ALAUX, The impact of environmental public policy tools on behaviour decision process
Jasper ESHUIS, Erik BRAUN, Erik-Hans KLIJN, The effects of bottlenecks in place branding on attracting target groups to places.
Andrew EWOH, Lucica MATEI, Comparative Analysis of Municipal Public Services in Romania and the United States.
Vera GVOZDEVA, Political marketing as an instrument of region image formation
Timo HOKKANEN, Sanna SINTONEN, Daniela GRUDINSCHI, Jukka HALLIKAS, Leena KALJUNEN, Assessing the applicability of market segmentation in the development of elderly care.
Ani MATEI, Carmen SAVULESCU, E-government services. A comparative conceptual framework in the EU 27 in view to substantiate the public marketing strategies
Mircea Aurel NIŢĂ, From marketing mix to a new strategic tool of communication – mix of communication
Luminiţa Gabriela POPESCU, Strategic responsiveness and market repositioning in Higher Education
Nourit SEGEV, Amnon BOEHM, Eran VIGODA-GADOT, Organizational and Personal Antecedents in Adaptation of Market – Orientation in the Public Sector. An Empirical Study of Local Municipal Social-Welfare Agencies .
Andrei ŢIGĂNAŞ, Tudor ŢICLĂU, Cristina MORA, Laura BACALI, Marketing and leadership in the public sector. A research on marketing use in public organizations in Romania’s North-Western Region.
José Luis VÁZQUEZ-BURGUETE, Helena ALVES,Historical stages in the evolution of public sector marketing: current situation and future prospects.
José Luis VÁZQUEZ-BURGUETE, Ana LANERO, Pablo GUTIÉRREZ, Maria Purificación GARCÍA, Analysing patterns of use of electronic books in a sample of Spanish undergraduates. Implications for marketing in university libraries.
